TRUFF Co-founders on Launching a Community-driven CPG Brand
Thanks in part to the popularity of internet hits like “Hot Ones,” hot sauce and truffles are having a big moment right now. Nick Ajluni and Nick Guillen, co-founders of [...]
Tiffany Zhong Breaks Down the Biggest Takeaways From Zebra IQ’s 2020 State of Gen Z Report
23-year-old venture capitalist and co-founder/CEO of Zebra IQ shares findings from their recently released report on all things Gen Z—from up-and-coming social platforms serving as "third spaces" to changes in [...]
Ex-Snapchat Engineer Shares Latest in Product Drops and Gen Z Ecommerce
At just 19 years old, Drake Rehfeld was part of the research engineering team at Snapchat. In 2017, Drake co-founded influencer ecommerce platform Demeanor, which is now a part of [...]
How MikMak Founder Rachel Tipograph Helps Big Brands Turn Social Videos Into Sales
Recently announced as part of Adweek’s Women Trailblazers council, Rachel is charting new paths for the customer purchase journey by way of the mobile swipe-up. From her prior stint at [...]
How Instagram’s “Shop Now” Button is Shaking Up Publishers’ Social Commerce Strategies
There seems to be a misconception these days that brands can slap a “Shop Now” button onto an Instagram post and instantaneously produce significant revenue. Yes, the behemoth platform has [...]
Instagram Distinguishes Itself in Social Commerce by Touting Product Discovery
Performance Marketing
Retailers seem to love Instagram, which is now drawing 300 million daily users and 500 million monthly users. The vast majority of its
Twitter Shifts Commerce Gears as It Tries to Solve Retail Riddle
Performance Marketing
A BuzzFeed story late today said that "a number of members" have left Twitter's roughly 25-staffer commerce division as the company shifts talent away from the buy button, which it [...]
Ticketmaster Is About to Start Selling Tickets on Facebook
Performance Marketing
Concertgoers, if you want to see Savages in San Francisco next month or Justin Bieber in Berlin this fall, you may not have to leave Facebook to land tickets.
Twitter Expands Its ‘Buy’ Button Just in Time to Grab Holiday Ad Dollars
Performance Marketing
As Twitter looks to ease Wall Street's growing concerns over whether it can bring in new users and revenue streams, it's zeroing in on retailers and their lucrative holiday spends [...]
Facebook and Mondelez Are Marketing BFFs, but They Do Compete for Talent
Performance Marketing
Even for a marketing panel, it was unusually kumbaya—until the topic turned to the fractious subject of tech talent.