Social commerce

Instagram Distinguishes Itself in Social Commerce by Touting Product Discovery

Retailers seem to love Instagram, which is now drawing 300 million daily users and 500 million monthly users. The vast majority of its

Twitter Shifts Commerce Gears as It Tries to Solve Retail Riddle

A BuzzFeed story late today said that "a number of members" have left Twitter's roughly 25-staffer commerce division as the company shifts talent away from the buy button, which it introduced for retailers

Ticketmaster Is About to Start Selling Tickets on Facebook

Concertgoers, if you want to see Savages in San Francisco next month or Justin Bieber in Berlin this fall, you may not have to leave Facebook to land tickets.

Twitter Expands Its ‘Buy’ Button Just in Time to Grab Holiday Ad Dollars

As Twitter looks to ease Wall Street's growing concerns over whether it can bring in new users and revenue streams, it's zeroing in on retailers and their lucrative holiday spends by expanding its "Buy" social-commerce buttons

Facebook and Mondelez Are Marketing BFFs, but They Do Compete for Talent

Even for a marketing panel, it was unusually kumbaya—until the topic turned to the fractious subject of tech talent. 

What Marketers Need to Know About 5 New Types of Social Commerce

Social media companies such as Facebook and Twitter have been trying to infuse their platforms with e-commerce functionalities over the past few years with the aim of attracting more ad […]

Twitter Just Made a Stronger Case for Retailers to Buy Ads

Twitter today revealed that it's testing product pages that take the social site's marketing capabilities a couple steps forward—especially for retailers.

Instagram Offers Big Data, but Pinterest Has Purchase Intent

Social media platforms don't often roll out retail-based features or rush them to the forefront, because getting people to shop while they digitally interact with friends can be tricky. So, it was interesting to see Instagram and Pinterest release back-to-back offerings Tuesday—within a couple hours of each other—that are clearly designed for merchants.

Viewers Can Shop the Super Bowl Halftime Show From Their Phones and TVs

When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring.

This Year’s 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players in 2014.