Instagram Distinguishes Itself in Social Commerce by Touting Product Discovery

Platform shies away from 'buy now'

Retailers seem to love Instagram, which is now drawing 300 million daily users and 500 million monthly users. The vast majority of its 200,000 advertisers, per the social media platform, are small-to-medium-sized businesses—and it probably stands to reason that a good chunk of them are either ecommerce or multichannel players.

@Chris_Heine Christopher Heine is a New York-based editor and writer.