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Retailers seem to love Instagram, which is now drawing 300 million daily users and 500 million monthly users. The vast majority of its 200,000 advertisers, per the social media platform, are small-to-medium-sized businesses—and it probably stands to reason that a good chunk of them are either ecommerce or multichannel players.
Over time, Instagram has upped its ad offerings for retailers, from unveiling Shop Now buttons about a year ago to rolling out call-to-action buttons as recently as this month.
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