How Showtime Is Marketing Its New Drama ‘Billions’ to Wall Street
While HBO got the mafia to pay attention to The Sopranos, and AMC played up Mad Men to the agency world, Showtime is taking its new show Billions to the [...]
Showtime Has Officially Launched Its Streaming Service
The OTT era has begun at Showtime. The premium cable network launched its new stand-alone streaming service today.
Showtime and Hulu Explain Why Their Brands are Pulling Double Duty
Do you use Hulu, or Hulu? And do you subscribe to Showtime, or Showtime?
Hulu Will Offer Showtime’s New Streaming Service at a Discount
Two weeks after revealing that its upcoming stand-alone streaming service would be priced $4 less than HBO Now, Showtime has announced that it will be even cheaper for Hulu subscribers.
David Nevins Will Take Over as Showtime’s CEO on Jan. 1
Showtime is about to get a new CEO for the first time in two decades. On Jan. 1, Showtime Networks president David Nevins will take over the job from current [...]
Roku and Playstation Will Join Apple in Offering Showtime’s Streaming Service
Performance Marketing
While Apple was the exclusive launch partner for HBO Now, it is going to have to share Showtime's new stand-alone streaming service when it debuts in early July.