Another advertising-themed TV series is following Mad Men off the air. Showtime has canceled its comedy Happyish, the network has confirmed.
The series, about a disillusioned ad exec (Steve Coogan), finished its first season last month and won't be renewed for Season 2.
It's rare for the premium network to cancel a show after just one season, especially given that Showtime Networks president David Nevins was a big supporter of the show. He kept the series going even after its original star, Philip Seymour Hoffman, died in February 2014.
"I've stayed with it for a long time because good comedies don't grow on trees, and I loved the first script and then I loved the second script, and then the third one was better, and the fourth one was better than that," Nevins told Adweek earlier this year.