Sesame Street

Sesame Street Fans No Longer Need HBO to Watch New Elmo and Cookie Monster Episodes on TV

For the past year, the only way to get to Sesame Street—and watch new episodes featuring Elmo, Big Bird, Cookie Monster and the rest of the gang—was by subscribing to HBO, which has exclusive first-run rights to the show through 2020. But starting in September, Sprout is offering fans a new way to see two of those characters without subscribing to the premium cable network.

Michelle Obama: Marketing Can Make America Healthier

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would wind up slow dancing with Big B

Cookie Monster Is Even More Impatient in This Great Bonus Footage From the Apple Ad

Fake behind-the-scenes footage, where celebrities are playing exaggerated versions of themselves, can be fun if a bit narcissistic. Luckily, that's not the case for Cookie Monster in Apple's latest iPhone 6S spot, which features, you guessed it, behind-the-scenes footage. Somehow the BTS spot is even more delightful than you'd assume.

To Keep Children Engaged During Prime Time, PBS Will Launch a 24/7 Kids Network

Viewers might have wondered if PBS was rethinking its commitment to children's programming after it allowed HBO to snap up Sesame Street last summer. But today the network announced a big play to keep kids watching its shows around the clock.

For New York-Based Agency Kettle, Digital Is in Its DNA

Specs Who (L. to r.) Co-founder and technical director Tyler Peterson, strategy director Paul Munkholm, partner and managing director Lauren Kushner, and co-founder and creative director Olivier Peyre What Digital agency

Sesame Street Will Look Very Different When It Moves to HBO

For the past 45 seasons, fans of Sesame Street have sung along to the show's classic theme song: "Can you tell me how to get, how to get to Sesame Street?" But when Season 46 premieres in January—on the show's new home, HBO—audiences might be asking a different question: Can you tell me what happened to Sesame Street?

New Episodes of Sesame Street Will First Air on HBO, Not PBS

Iconic children's television series Sesame Street is on the move, heading to subscription-TV network HBO, in a first-of-its-kind deal.

Bert and Ernie to Plug Veggies to Kids

Families and children could soon see Big Bird popping up on displays of broccoli, or Ernie next to a basket of apples.

YouTube Launches Subscription Offering

YouTube is officially launching a paid subscription service for its content partners.

Top 10 Commercials of the Week

This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of the iPhone's Do Not Disturb feature.