For New York-Based Agency Kettle, Digital Is in Its DNA

Moving from smartphone to smartwatch apps


Who (L. to r.) Co-founder and technical director Tyler Peterson, strategy director Paul Munkholm, partner and managing director Lauren Kushner, and co-founder and creative director Olivier Peyre

What Digital agency

Where New York and San Francisco

In 2009, the iPhone was brand-new real estate for marketers, and mobile marketing was a nascent discipline at many agencies. Seeing the opportunity to unleash digital innovations that both brands and consumers would love, Kettle opened shop with clients including Apple, American Express and Pepsi. Early on, it created the first shoppable iPad app for Sephora and designed a mobile experience for Sesame Street that functioned across all devices. Now with 50 employees in New York and San Francisco, its work has grown to include smartwatch apps, Tumblr campaigns and slick website designs. Kettle has over the last three years rolled out a series of digital products that support American Express' Open Forum initiative, most recently an Apple Watch app providing news and information for small-business owners. "We focus on creating digital ecosystems for clients and experiences that cover all touch points," explained Kettle's Lauren Kushner. Added the agency's Paul Munkholm: "More and more, clients are seeing that they can't do these big projects and then move on. The nature of the relationships have changed a lot."

This story first appeared in the Jan. 4 issue of Adweek magazine. Click here to subscribe.