Facebook’s Mobile Base Is 1 Billion Users Bigger Than All of Twitter
Performance Marketing
Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole. That is one of the most [...]
Ad Spending Growth Declined in the Second Quarter
Brand Marketing
Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media.
AOL’s Ad Business Gets Boost From Adap.tv and Programmatic
Performance Marketing
AOL's ad business was up 20 percent last quarter thanks to its programmatic push and Adapt.tv.
Rocket Fuel’s Deal to Buy [x+1] Propels It Into Marketing Cloud Territory
Performance Marketing
Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up [...]
Twitter Is Considering Any Change That Will Convert Visitors to Logged-In Users
Performance Marketing
Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves.
Twitter Revenues Surge as It Surpasses 270 Million Monthly Users
Performance Marketing
Twitter is hauling in users and ad dollars, giving the company a new of air of confidence.