Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole. That is one of the most revealing numbers showing why Facebook is dominating the mobile-ad market while Twitter continues to struggle.
Twitter saw ad sales rise last quarter, leading to better-than-expected revenue, but the interim CEO Jack Dorsey, co-founder of the company, said user growth is still too slow. The San Francisco tech company released Q2 earnings today, including ad sales that were up 63 percent year over year for the quarter, hitting $452 million. Overall, revenue reached $502 million.
Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81 billion in ad sales by 2017, outselling Google and Twitter when it comes to U.S.
Microsoft had to absorb a $7.5 billion loss because its plan to buy Nokia and then grab a bigger share of mobile devices mostly failed. The Redmond, Wash.-based company has a 3 percent share in the smartphone market, and its Surface device has only seen modest sales, $888 million last quarter.
Marissa Mayer reported Yahoo's best revenue growth in nearly a decade, but the company is spending a lot of money and actually took a loss, overall.
Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media.
Rocket Fuel is buying data technology platform [x+1] in a deal that is worth about $200 million. Rocket Fuel also announced quarterly results today, generating $92.6 million in revenue, up 70 percent from last year's second quarter.
Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves.