Scion’s Latest Weird Drivers Are Stock-Photo People and a Vampire With a Man Bun
Creativity
Stock photo humor is the gift that keeps on giving, in this case thanks to Scion, which has rolled out two new spots in its "Weird, right?" campaign from Droga5—one [...]
Scion Makes Its First Spanish-Language Upfront Buy Exclusive to Univision
This upfront season saw plenty of growth in the auto category, at least if you were selling inventory in the Hispanic market. That's one of the reasons that
Scion Turns to WDCW to Boost Regional Marketing
Brand Marketing
Toyota's Scion has hired the Los Angeles office of WDCW to boost the brand's regional marketing efforts. The move comes after a review that began last fall and was led [...]
Toyota Scion Spins Out One of Year’s Crassest Ads
Creativity
Now competing against Kate Upton/DirecTV for crassest advertising of the week: the "Babes 'N' Donuts" spot below for Toyota's Scion iQ. What the brand thought: Women in bikinis sloshing each [...]