Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Now competing against Kate Upton/DirecTV for crassest advertising of the week: the "Babes 'N' Donuts" spot below for Toyota's Scion iQ. What the brand thought: Women in bikinis sloshing each other with milk + fried-dough-auto-stunt pun = playful, clever sales pitch. What the universe thought: This is the tiny car for drooling man-pigs. The rest of the clips in the series—featuring bikers, cops, and dudes 'n' the aforementioned donuts (posted after the jump)—are slightly less tacky, and equally stupid.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in