Scion Makes Its First Spanish-Language Upfront Buy Exclusive to Univision

Integrations set for Gossip Girl Acapulco, Q2 movies

This upfront season saw plenty of growth in the auto category, at least if you were selling inventory in the Hispanic market. That's one of the reasons that Toyota brand Scion saw fit to make its first Spanish-language upfront buy this year. Starting in October, it'll roll out across Univision's various properties, including an integration in Gossip Girl Acapulco.

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