Rpa

Honda Awards Its Nearly $600 Million Media Buying Business to RPA

Honda Motor Company has awarded U.S. media agency of record duties for the Honda and Acura brands to independent shop and longtime creative partner RPA after a review. The win covers nearly $600 million in annual spending.

Honda’s CR-V Will Make Its Third Super Bowl Appearance in This Year’s Game

This year will mark the third time Honda promotes its CR-V sport utility vehicle during the Super Bowl.

This Mentoring Program Helps Women Learn to Win, and Make Their Communities Better

Camila Pirelli wants to corral thousands of disadvantaged youngsters from shantytowns in her native Paraguay and teach them life lessons through sports—and maybe cultivate a future Olympian or two—while Paola Kuri travels around Mexico

Infographic: Interns at Agencies Across L.A. Are Optimistic About Their Futures

Interns at ad agencies in Los Angeles are a curious bunch—deeply concerned about the industry's future and keenly aware of the threats it faces, yet still professing interest in making careers of it. They're not easily discouraged, in other words, according to a recent survey from the RPA Research, Analytics + Insights team exclusive to Adweek.

Meet the 12 Most Successful Media Agency Execs in Southern California

Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much […]

Q&A: J.K. Simmons on His Post-Oscar Popularity and Why He’s So Selective About Ads

You know his face. Everyone does. He's a veteran character actor whose resume includes TV appearances on Oz, Law & Order and The Closer, along with movies such as Spider-Man, Juno and the upcoming big-budget superhero flick Justice League.

People Fall in Love With Hondas, to the Music of Angels, in These Clearance Sale Ads

Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love. Well, that's true for the showrooms in these new Honda Clearance Sale spots from RPA, at any rate. The campaign, which broke Monday, features covers of well-known pop tunes in what the automaker describes as an effort "to capture the moment people become smitten with a new Honda."

‘Love Has No Labels’ Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial.

Honda Says If You Can’t Do This While Texting, You Shouldn’t Drive While Texting Either

Since April is apparently Distracted Driving Awareness Month, Honda is running a series of short videos called #PhoneDownEyesUp that urge us to respect our own limits when it comes to multi-tasking. 

Everyone’s a Voyeur in Newport Beach Film Fest’s Fascinating, Creepy New Ad

Submitted for your approval, "We're Being Watched," a Twilight Zone-ish slice of sci-fi paranoia from RPA, promoting the 17th annual Newport Beach Film Festival. With dazzling visuals and sharp direction by Jogger, the short film packs a trippy punch as it explores the increasingly voyeuristic nature of our always-on multiscreen world.