While much of the political world is focusing on tomorrow's big debate in Denver, Advertising Week got a taste of the political discussion today at the Interactive Advertising Bureau's Mixx conference.
The first round of the presidential social media dogfight wound down Thursday night with the conclusion of the Democratic National Convention in Charlotte, N.C—and it appears Democrats walked away with a formidable victory.
If the 2008 election cycle was dominated by the blog, then 2012 will most surely be the cycle defined by digital. Be it through apps, dashboards, social streams, livestream videos or interactive charts, publishers, candidates and media outlets are looking to make their mark in the digital space and cover the presidential race.
It would appear that the Mitt Romney campaign loves apps. With less than 100 days to go, Mitt Romney's digital team this morning announced an iPhone and Android app called "Mitt's vp" that will "enable push notifications to get the exciting [vp] news before the press and just about everyone else."
Today in Washington, the Supreme Court upheld the Affordable Care Act, known by many as Obamacare, ruling to uphold President Barack Obama's individual healthcare mandate.
With the presidential elections underway and the Olympics coming up, this is a big year for event-driven journalism—and for social publishing tool Storify.