Ridley Scott Brand Marketing In New IBM Ads, Watson Chides Ridley Scott for His Portrayal of Artificial Intelligence IBM's Watson is perhaps most famous for beating its human competition in Jeopardy, but this week, IBM continued its ad campaign highlighting how the supercomputer uses data to solve business problems. Brand Marketing Liam Neeson Is on a Mission to Protect the Future in LG’s First Super Bowl Spot Liam Neeson is here to save the day again. This time, he isn't rescuing kidnapped offspring in Europe à la Taken, or battling an opponent on Clash of Clans. Instead, he's protecting the special technology found in LG's OLED TVs. Brand Marketing 10 Ads You Won’t Want to Miss During Super Bowl 50 Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or at least teasers, early. Brand Marketing Jake and Ridley Scott Will Create LG’s First-Ever Super Bowl Spot LG Electronics said Thursday that it will run a 60-second spot during Super Bowl 50 on Feb. 7, 2016. This will be the brand's first time advertising during the Big Game. Brand Marketing How ‘The Martian’ Director Ridley Scott Is Shaking Up Movie Marketing More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing campaigns. Brand Marketing Adweek’s Top 10 Commercials of the Week TV / Video Discovery Gets Ready for Another Record Upfront On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood. Brand Marketing Top 10 Commercials of the Week This week, DirecTV posits that cable is worse than lots of other terrible things, Blake Griffin wants you to "Be amazing," and McDonald's chicken is literally out of this world. TV / Video Discovery Goes Scripted With Klondike Discovery made a surprising announcement today: the nonfiction network has green-lit its first scripted series, Klondike (working title), based on Charlotte Gray's true-life account of the 1896 Gold Rush, Gold Diggers: Striking It Rich in the Klondike.