IBM's Watson is perhaps most famous for beating its human competition in Jeopardy, but this week, IBM continued its ad campaign highlighting how the supercomputer uses data to solve business problems.
Liam Neeson is here to save the day again. This time, he isn't rescuing kidnapped offspring in Europe à la Taken, or battling an opponent on Clash of Clans. Instead, he's protecting the special technology found in LG's OLED TVs.
Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or at least teasers, early.
LG Electronics said Thursday that it will run a 60-second spot during Super Bowl 50 on Feb. 7, 2016. This will be the brand's first time advertising during the Big Game.
More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing campaigns.
On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood.
This week, DirecTV posits that cable is worse than lots of other terrible things, Blake Griffin wants you to "Be amazing," and McDonald's chicken is literally out of this world.