In New IBM Ads, Watson Chides Ridley Scott for His Portrayal of Artificial Intelligence
Brand Marketing
IBM's Watson is perhaps most famous for beating its human competition in Jeopardy, but this week, IBM continued its ad campaign highlighting how the supercomputer uses data to solve business problems.
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Discovery Gets Ready for Another Record Upfront
On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood.
Top 10 Commercials of the Week
Brand Marketing
This week, DirecTV posits that cable is worse than lots of other terrible things, Blake Griffin wants you to "Be amazing," and McDonald's chicken is literally out of this world.
Discovery Goes Scripted With Klondike
Discovery made a surprising announcement today: the nonfiction network has green-lit its first scripted series, Klondike (working title), based on Charlotte Gray's true-life account of the 1896 Gold Rush, Gold [...]