Research

5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital

The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point for both consumers and

The 4 Types of Dads Marketers Need to Know This Father’s Day

Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, brats and lawn mowers.

How More Precise Data Science Will Be Advertising’s Ultimate Savior

For the past 25 years, advertising's share of total marketing spending has trended slowly downward. Until recently, that is.

Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness

A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye.

Discourse About Gender and Diversity in Advertising Is Reaching a Crescendo

It's been nearly a month since the 4A's Transformation conference, where, as many of you heard, read or experienced firsthand, the discourse about gender and diversity in the advertising industry was raised to a new level.

3 Ways Empathy Can Help You Build a Killer Strategy

I'm sure by now you've heard about Facebook CEO Mark Zuckerberg's announcement that the company is creating a dislike button, or something similar.

Online Ads for High-Paying Jobs Are Targeting Men More Than Women

A report claims some online advertising may be showing a bias against women by serving ads for high-paying jobs disproportionately to men.

A Surprising Look at the Brands That Connect Best With Today’s Cultural Priorities

How can you measure a brand's relevance to today's culture?

Zimmerman Gets an Unusual Assignment From a Publisher

A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising.

Yes, Nasty Restaurant Customers, Servers Will Indeed Sabotage Your Food

Chances are you've heard that awful old joke about the waiter slipping an illicit ingredient into the salad dressing of a customer who's pissed him off. No? Well, listen up anyway.