Consumers Like Direct Mail
Performance Marketing
For the past several years, direct mail has been bashed for being too old school and past its time. The reality is far from that. Direct mail response is on [...]
Sweeping Changes in Store at Fox
Convergent TV
When the Knights of the Laptop begin to examine the fall broadcast schedule in earnest, expect a deluge of think pieces on how, after a seemingly robust return to form [...]
Howard Owens Steps Down as Nat Geo Channels President
After a two-and-a-half-year stint as president of National Geographic Channels U.S., Howard Owens is striking out on his own.
What Women Watch on TV
In last season’s premiere of FX’s American Horror Story, two teenagers are lying on the bed, nervously making out. “I don’t want to hurt you,” says the boy, moments before [...]
Pharrell Williams Joins NBC’s The Voice
Grammy-winning singer-songwriter Pharrell Williams is bringing his talents to NBC’s The Voice.