How 4 Brands (and Bob Newhart) Made the Most of College Football’s First Playoff Championship
Performance Marketing
There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for [...]
A Lesson in Real-Time Marketing From SXSW
Performance Marketing
The real-time marketing landscape is a difficult space to understand—especially if you're not working with millennials. After all, when is the precise moment to say anything via social media?
Retailers Hope to Bag Rivals’ Customers on Twitter
Performance Marketing
Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers [...]
Facebook’s Timeline for Brands: A Facebook Performance Opportunity
Performance Marketing
Facebook's new Timeline for Brands enables marketers to foster engagement with participants. This engagement can equal Facebook performance. Brands can separate themselves from the competition by using real-time Facebook engagement [...]