Real-time

These 2 Tech Companies Are Combining Market Research With Programmatic Ads

Advertisers target consumers all the time online, but they don't always survey a sample of the actual target segment to figure out their mindsets in real-time. Krux and Survata aim to make that tactic easier to execute.

How 4 Brands (and Bob Newhart) Made the Most of College Football’s First Playoff Championship

There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for huge, live-TV events. 

Madden Game Uses Google to Create Gif Ads in Real Time

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly create gif ads and customize the message based on what is happening on the field.

Twitter Is Surprisingly Low on This List of World Cup Fan Plans

Twitter looks like an underdog in the World Cup, according to a survey by RadiumOne. It was in just fifth place in a ranking of sites consumers would tap for tournament news.

Pretty Little Liars and Audi Test Real-Time Snapchat Content

Fans of Pretty Little Liars should be stoked right about now: Hours ago, the ABC Family show got renewed for a sixth and seventh season, and

Strategic Planning Builds Brands Through Real-Time Multitasking

Planners today need to be more like conductors able to decipher and orchestrate meaning, understanding and actionable plans from a discordant mix of tactile inputs, digital signals and cultural trends.

A Lesson in Real-Time Marketing From SXSW

The real-time marketing landscape is a difficult space to understand—especially if you're not working with millennials. After all, when is the precise moment to say anything via social media?

Retailers Hope to Bag Rivals’ Customers on Twitter

Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers on a particular social platform that just went public.