Retailers Hope to Bag Rivals’ Customers on Twitter

Poaching purchasers via social 'conquesting'

Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers on a particular social platform that just went public.

@Chris_Heine Christopher Heine is a New York-based editor and writer.