Performance Marketing

Retailers Hope to Bag Rivals’ Customers on Twitter

Poaching purchasers via social 'conquesting'

By Christopher Heine

November 10, 2013

Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers on a particular social platform that just went public.

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
Recommended articles
You Might Like

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

Rebuilding the Economy With DEI at the Core: A Conversation With ADCOLOR’s Tiffany R. Warren

By Arielle Gross Samuels

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}