Are Ad Blockers an Invasive Species or a Catalyst for Innovation?
Performance Marketing
Ad blocking has been the dominant topic of conversation across digital media for the last couple of months, and we still don't seem to have tired talking about it.
For Yahoo’s Mayer, Size Does Matter
Performance Marketing
Yahoo CEO Marissa Mayer said during the company’s third-quarter earnings call that she was eyeballing relatively small acquisitions, describing potential deals as “something in the size and scale of double-digit [...]
Amazon, Advertising’s Sleeping Giant, to Awaken in 2013
Performance Marketing
Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and [...]
Target Pushing Into Media Business
Performance Marketing
The holidays are a busy season for retailers looking to juice revenue by running ads promoting inventory-clearing sales. But for Target, this year the holidays are also a time for [...]
It’s Basic Math That’s Killing Display
Performance Marketing
A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of [...]
Ad Wreck
Performance Marketing
Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace.