How Arby’s Turned Its Brand Around After Years With an Identity Crisis
Brand Marketing
Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for [...]
Meet the Small Indie Agency That’s Killing It With Ballsy Self-Promotion
Creativity
You know that saying about standing on the shoulders of better men? Gloryparis took that extra seriously. The young independent agency has been doing some inspired self-promotional stunts, and the [...]
The Kraft Heinz Company Awards Its U.S. Media Business to Starcom
Brand Marketing
Just days after winning Visa's $200 million global media account, Publicis Groupe's Starcom has added another major media account to its list.
Q2 Organic Growth Rises Only 1% at Publicis Groupe
Brand Marketing
Publicis Groupe continues to reap the benefits of the strengthening dollar and pound sterling, announcing that second-quarter revenue rose 39 percent to $2.7 billion.
Saatchi Fills Top Global Strategy Role After 5-Year Vacancy
Brand Marketing
Saatchi & Saatchi worldwide CEO Robert Senior has turned to a former colleague to lead strategy globally.
Publicis’ Global CEO, a Potential Successor to Chief Maurice Lévy, Takes on a New Role
Brand Marketing
Arthur Sadoun's star keeps rising at Publicis Groupe.