Twitter’s Promoted Video Details Are Coming Into View
Performance Marketing
Twitter officially unveiled Promoted Video today as a beta product that could be a boon for its revenues when rolled out fully.
Tide’s Game of Thrones Social Play Shows It’s Not Afraid of a Little Blood
Performance Marketing
The creatives behind Tide's recent social media endeavors seem to be fans of Hershell Gordon Lewis, the horror movie industry's "Godfather of Gore" and a longtime
Here Are the World Cup Countries That Twitter Advertisers Need to Consider
Brand Marketing
Global advertisers may have planned their World Cup campaigns months ago in terms of traditional media, but marketers in digital newsrooms should still be tweaking what they do on Twitter.
3 Reasons McDonald’s World Cup Has Already Been Memorable
Brand Marketing
McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why.
Budweiser Ramps Up Social, Digital Video to Win Over Soccer Fans
Performance Marketing
Anheuser-Busch’s Budweiser is giving digital a prime spot in its sponsorship as the official beer of the upcoming 2014 FIFA World Cup with a string of video and social efforts. [...]
MediaMath Adds Twitter Integration
Performance Marketing
Companies who use MediaMath’s TerminalOne programmatic ad buying service can now use their data to leverage the power of Twitter.