Performance Marketing

Twitter’s Video Ads Doubled Consumer Engagement for Bike Brand

How Specialized won the Tour de France

By Christopher Heine

August 1, 2014

Specialized Bicycling Components had a terrific close to July. Last weekend, Italian cyclist Vincenzo Nibali won the Tour de France while riding one of the company's 22-speeds, and then sales accelerated in certain global markets, according to the company's executives.

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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