Twitter’s Video Ads Doubled Consumer Engagement for Bike Brand

How Specialized won the Tour de France

Specialized Bicycling Components had a terrific close to July. Last weekend, Italian cyclist Vincenzo Nibali won the Tour de France while riding one of the company's 22-speeds, and then sales accelerated in certain global markets, according to the company's executives.

@Chris_Heine Christopher Heine is a New York-based editor and writer.