Project Isaac: Celebrating the Winners in Best Practices
Brand Marketing
Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets: [...]
Mayo Draftfcb Wins Project Isaac Gravity Award
Brand Marketing
Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into [...]
Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas
Brand Marketing
As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant [...]
Project Isaac Winners: Marketing & Advertising
Brand Marketing
Marketing Jet Lag Gets Grounded Delta's Photon Shower
Project Isaac Winners: Media
Brand Marketing
Magazine Publishing A Cool Video Idea, on Paper The CW Live Twitter Feed
Project Isaac Winners: Digital
Brand Marketing
Social Media Lights Out, Inspiration On Oreo’s Blackout Tweet