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Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets: Advertising & Marketing, Media, Digital and Best Practices. An independent panel of jurors judged the submissions in two rounds. The Marketing & Advertising category included invention-based submissions in: Brand performance, Creative, Design, Event/experience, Marketing, Product development and Retail.