Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant and survive, invention must be the industry’s focus. A burgeoning maker culture, conceiving and creating true firsts, is here—and the establishment has come to the sober realization it can be disrupted at anytime by anyone with a great idea and armed with the ultimate leveler: digital technology.