Project Isaac: Celebrating the Winners in Best Practices

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets: Advertising & Marketing, Media, Digital and Best Practices. An independent panel of jurors judged the submissions in two rounds. The Best Practices category included invention-based submissions in: HR, Management, Mentoring, Partnership, PR and  Research.

1

HR

Gold: Pic Tap Toe, Allen & Gerritsen
When Boston agency Allen & Gerritsen acquired Philadelphia-based Neiman last year, its HR department devised a novel way for employees to get familiar with one another: a virtual game of tic-tac-toe using each office’s walls of nine digital TV displays and interconnected TTT boards using RFID technology to move the pieces on the other office’s walls. Participating employees allowed access to their Instagram accounts so they could learn about the people behind the other team’s moves. Though they got to know each other better, most games ended in a tie.

Silver: The Greatest Job in Advertising, Goodby Silverstein & Partners, San Fancisco
Bronze: No award given

2

Partnership

Gold: Google Outside, R/GA London
Google Search took to the streets of London to show off its status as the repository of pretty much all knowledge. Working with R/GA, Google Outside used 160 digital out-of-home screens across the city to show off its smarts. GO generated search results that factored in location, time of day and weather conditions, suggesting local places to shop or eat, and movie times and shows. In addition, more than 3,000 “stories” were displayed. Some 51 percent of Londoners who saw the screens reported feeling even better about the brand. 

Silver: Tribeca Hacks Story Matter at CERN, Tribeca Film Institute
Bronze: Open VV, TubeMogul

3

PR

Gold: Firebell Version 2.0, Weber Shandwick/Interpublic Group Boston
One of the most important disciplines a PR firm can offer is crisis management. In 2010, Weber Shandwick/Interpublic Group turned its knowledge into software and a training program, called Firebell, in essence bottling its know-how. But the age of social media required the PR firm to update the program, which it did in 2013, overhauling its database structure and drill creation procedures, as well as heightening security measures for safeguarding clients’ sensitive info. Version 2.0, which rolled out in April, also took a more global POV.

Silver: Buddy Check, The Absolut Company, JMW kommunikation Stockholm
Bronze: FocusDriven Distracted Driving, Team One L.A.

4

Management

No award given

5

Research

No award given

6

Check out more Project Isaac winners