AOL’s Ad Business Gets Boost From Adap.tv and Programmatic
Performance Marketing
AOL's ad business was up 20 percent last quarter thanks to its programmatic push and Adapt.tv.
New Software Disrupts Old Way Of Buying TV Ad Time
Performance Marketing
A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way.
This $35 Billion Company Will Spend 50% of Ad Dollars on Digital
Performance Marketing
It’s snack time for programmatic. Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere.
Horizon Media Can Now Buy Programmatic Ads Based on Engagement
Performance Marketing
Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media lik