Study: Industry’s Found Sneaky Way to Keep Advertising Junk Food to Kids
Brand Marketing
Food and beverage advertisers may have found a handy way to dodge their own guidelines restricting the marketing of junk food to children, according to a new study from the [...]
What’s the best fake brand from film or TV?
Creativity
If there's one thing I love about product placement, it's the lengths to which TV shows and movies go when they don't want to pay up for an actual brand. [...]
U.K. wrings hands over product placement
Creativity
Those nervous nellies in the U.K. have blocked a move to allow product placement on TV. Proponents of the ban have dragged out all the tired clichés about distinguishing editorial [...]
Posters promote films’ product placements
Creativity
The A2591 blog has posted a handful of movie posters redesigned to mostly just show the films’ product-placement sponsors. They’re stylish and no-frills and will make you feel smart and [...]
It’s gotta be the shoes
Creativity
Watching Wes Anderson’s The Life Aquatic With Steve Zissou as an AdFreak family activity on Christmas Day, we were struck by the Zissou brand of clothes that were everywhere. Characters [...]