Morgan Spurlock branded for movie poster

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If babies can get all tatted up with brand logos, why shouldn’t Morgan Spurlock? The renegade filmmaker, who went head to head with McDonald’s in his Oscar-nominated documentary Super Size Me, is nearly nekked in the new poster for his latest flick, The Greatest Movie Ever Sold. The little cover strategically placed on his body is the meta-doc’s title card, and the logos are of marketers that bankrolled the movie. Those brands have extensive placement in the flick, which “buys in” rather than “sells out,” the poster promises.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in