Morgan Spurlock branded for movie poster

Headshot of T.L. Stanley

If babies can get all tatted up with brand logos, why shouldn’t Morgan Spurlock? The renegade filmmaker, who went head to head with McDonald’s in his Oscar-nominated documentary Super Size Me, is nearly nekked in the new poster for his latest flick, The Greatest Movie Ever Sold. The little cover strategically placed on his body is the meta-doc’s title card, and the logos are of marketers that bankrolled the movie. Those brands have extensive placement in the flick, which “buys in” rather than “sells out,” the poster promises. Early reviews from the festival circuit have been strong. The Sony Pictures release opens April 22. Larger image of the poster after the jump.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.