An Ounce of Prevention: Why a Major Magazine Will Stop Selling Ads
Heresy! There was much scratching and shaking of heads in Magazine Land last week at Rodale’s announcement that Prevention magazine would no longer carry ads. “Why are they walking away [...]
Mo’ Traffic but No Mobile Money
Performance Marketing
Remember the long-awaited mobile boom? Well, it’s here, and it’s a headache. It was a banner year for mobile traffic (Google alone drew over 100 million unique visitors last September, [...]
New Year, New Look for Prevention Magazine
Performance Marketing
Rodale's Prevention is kicking off the new year with a new look, a new focus and a new price. But unlike most women’s magazine redesigns, which are aimed at hooking [...]
‘Prevention’ Names Lori Burgess as Publisher
Performance Marketing
Rodale’s Prevention has named Lori Burgess as its new publisher, replacing Laura Petasnick, who left in March for Martha Stewart Living Omnimedia after a year and a half in the [...]
Dave Zinczenko Grabs More Power at Rodale
Performance Marketing
In another leadership shakeup at Rodale, the health and fitness publisher has given Men’s Health editor Dave Zinczenko editorial oversight of Prevention and Organic Gardening.