Health and wellness magazine publisher Rodale has been testing out numerous revenue-generating brand extensions in recent years, from an e-commerce site to branded foods. Today, the publisher of titles like Women's Health and Runner's World is officially debuting Rodale U, a new platform offering paid online courses.
Going on six years as CEO of Rodale, the company her grandfather founded in Eastern Pennsylvania in 1930, Maria Rodale has strengthened the roots of the health and wellness publisher that's home to magazines like Men's Health, Prevention and Runner's World even as she has refashioned much of it in her own style.
Four years into her run as CEO of health and fitness publisher Rodale, Maria Rodale is looking to bring in both a president and COO help to run the 83-year-old family-controlled company.
Remember the long-awaited mobile boom? Well, it’s here, and it’s a headache. It was a banner year for mobile traffic (Google alone drew over 100 million unique visitors last September, per comScore) and mobile ad spending, with publishers raking in more than $4 billion in 2012, per eMarketer.
Rodale's Prevention is kicking off the new year with a new look, a new focus and a new price. But unlike most women’s magazine redesigns, which are aimed at hooking younger readers, Prevention is embracing its core baby boomer audience.
Rodale’s Prevention has named Lori Burgess as its new publisher, replacing Laura Petasnick, who left in March for Martha Stewart Living Omnimedia after a year and a half in the job.