Prevention

Rodale Launches Paid Online Learning Platform

Health and wellness magazine publisher Rodale has been testing out numerous revenue-generating brand extensions in recent years, from an e-commerce site to branded foods. Today, the publisher of titles like Women's Health and Runner's World is officially debuting Rodale U, a new platform offering paid online courses.

Publishing Stalwart Maria Rodale on the State of Magazines

Going on six years as CEO of Rodale, the company her grandfather founded in Eastern Pennsylvania in 1930, Maria Rodale has strengthened the roots of the health and wellness publisher that's home to magazines like Men's Health, Prevention and Runner's World even as she has refashioned much of it in her own style.

Maria Rodale Seeks President, COO for Rodale

Four years into her run as CEO of health and fitness publisher Rodale, Maria Rodale is looking to bring in both a president and COO help to run the 83-year-old family-controlled company.

Mo’ Traffic but No Mobile Money

Remember the long-awaited mobile boom? Well, it’s here, and it’s a headache.It was a banner year for mobile traffic (Google alone drew over 100 million unique visitors last September, per comScore) and mobile ad spending, with publishers raking in more than $4 billion in 2012, per eMarketer.

New Year, New Look for Prevention Magazine

Rodale's Prevention is kicking off the new year with a new look, a new focus and a new price. But unlike most women’s magazine redesigns, which are aimed at hooking younger readers, Prevention is embracing its core baby boomer audience.

‘Prevention’ Names Lori Burgess as Publisher

Rodale’s Prevention has named Lori Burgess as its new publisher, replacing Laura Petasnick, who left in March for Martha Stewart Living Omnimedia after a year and a half in the job.

Dave Zinczenko Grabs More Power at Rodale

In another leadership shakeup at Rodale, the health and fitness publisher has given Men’s Health editor Dave Zinczenko editorial oversight of Prevention and Organic Gardening.