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A Year After Becoming Freeform, the Network Prepares for Life After Pretty Little Liars

Convergent TV

One year ago, the network formerly known as ABC Family switched its name to Freeform, a moniker execs said better reflected its edgier content. Now, as Freeform celebrates its first anniversary, [...]


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Ian Harding Loves Connecting With Fans Online—Until They Show Up at His House

Convergent TV

Specs Age 28 Claim to fame Stars as Ezra Fitz on ABC Family's Pretty Little Liars; five-time Teen Choice Awards winner Base Los Angeles

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Study: Young People Watch More Than 22 Hours of Online Video a Week

Performance Marketing

A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers. Just how much digital video are [...]

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10 Branded Instagram Videos That Beat All Competitors

Performance Marketing

The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners.

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Pretty Little Liars and Audi Test Real-Time Snapchat Content

Performance Marketing

Fans of Pretty Little Liars should be stoked right about now: Hours ago, the ABC Family show got renewed for a sixth and seventh season, and

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