A Year After Becoming Freeform, the Network Prepares for Life After Pretty Little Liars

Experiments with reduced digital ad loads, binge viewing

One year ago, the network formerly known as ABC Family switched its name to Freeform, a moniker execs said better reflected its edgier content. Now, as Freeform celebrates its first anniversary, the network is facing a year that could be equally as tumultuous, given that its signature show, Pretty Little Liars, is ending its run this spring.

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