Convergent TV

Disney Renames ABC Family and Hopes 'Freeform' Will Better Reflect Its Edgier Content

Cable network considered 3,000 name options

Headshot of Jason Lynch
By Jason Lynch

January 5, 2016

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended articles
Related Articles
Convergent TV

Why Comcast, Verizon and Disney Should—and Shouldn’t—Try to Acquire Foxicon-image

By Jason Lynch

Convergent TV

A+E Networks Reconfigures Its Ad Sales Team to Sell Cross-Portfolio and Cross-Platformicon-image

By Jason Lynch

seinfeld cast jerry george elaine kramer
Streaming & OTT

Netflix Snaps Up Seinfeld After Losing Friends and The Office to Streaming Rivalsicon-image

By Jason Lynch

Streaming & OTT

As Women’s World Cup Kicks Off, US Team Joins the ‘Hulu Sellouts’icon-image

By Jason Lynch

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

You Might Like

Are You Making Informed CTV Ad Buys?

By DISH Media

What Can You Do to Meet Shoppers’ Desire for a Better Overall Experience?

By Jane Butler, Managing Director, Google

64% of CPGs Will Increase Retail Media Spending in 2023

By LiveRamp

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

By Matthew Tilley, Executive Director of Marketing, Vericast