Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers
Brand Marketing
Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president [...]
Watch Wes Anderson’s Lovely New Short Film for Prada
Creativity
Wes Anderson is a guy who loves his vintage fashion (remember the Louis Vuitton suitcases in The Darjeeling Limited?) and the affection appears to be mutual.
Details Uses Bloggers for Native Advertising
Performance Marketing
In the latest example of a publisher blurring the line between advertising and editorial, Details is tapping its Details Network, a collective of 150 men’s style bloggers who share their work [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Ad of the Day: Prada
Brand Marketing
High-fashion ads shot by celebrity directors usually amount to little more than pretentious, narrative-starved ad-sturbation. Prada, though, often delivers something more, something refreshing for the category—a cool sense of style [...]
Three’s Company in Wes Anderson and Roman Coppola’s New Prada Short Film
Creativity
From flatulence to fancy perfume, I've had a fragrant week at AdFreak. Prada has commissioned a short film by Wes Anderson and Roman Coppola to tout its Candy L'Eau scent. [...]