Adweek’s Top 10 Commercials of the Week


Prada ‘Prada Candy’

Prada is one of the few luxury fashion brands that actually has a sense of humor. The latest example: this delightfully quirky (though still stylish) short film—for the Candy L'Eau fragrance—directed by Wes Anderson and Roman Coppola.


Gatorade ‘Fixation’

Kevin Durant and Dwyane Wade suffer wrenching nightmares about each other—which only Gatorade (and a hellish training regimen) can counteract.


Tiger Woods PGA Tour 14 ‘The Rumble’

Tiger Woods had an interesting week. His Nike ad with the headline "Winning takes care of everything" ruffled feathers. But this Electronic Arts spot was harmless fun, with Tiger and Arnold Palmer showing off their kung-fu skills to protect their trophies from thugs.


Spotify ‘For Music’

Describing what music is, and what it does, is a thanklessly unwieldy task. But the streaming service Spotify, with help from Droga5, tries to do so anyway in its first-ever ad campaign.


Pilsner Urquell ‘Originality’

The Czech brewer goes back in time in this stylish spot saluting originality in cars, women's clothing—and, of course, beer.


Geico ‘Doughboy’

What's the Pillsbury Doughboy doing in a Geico commercial? Who knows?! But he's his usual charming self in this cute spot from The Martin Agency.


Dove Men + Care ‘Slow’

Are you a man who wants the lustrous, flowing hair of a woman? No? Then use a proper men's shampoo. An amusing reminder from Ogilvy Brazil.


Target ‘Justin Timberlake Superfans’

Justin Timberlake surprises his biggest fans on the set of his latest Target commercial—a heartwarming production from Deutsch.


Orbit ‘Heights’

Tired of those giant talking meat and potatoes sitting next to you on the airplane? Chew Orbit gum and "Don't let food hang around," says this offbeat spot from Energy BBDO.

10 ‘Bubble Wrap’

Internet comedians and local-commercial kings Rhett & Link can make any ad better. Now, they've gone to work for, shooting fun spots suggested by fans.