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Ad of the Day: This Powerade Spot Will Be Among the Most Hard-Hitting of the Rio Games

Brand Marketing

By Patrick Coffee

Powerade pulls no punches whatsoever in this spot from Wieden + Kennedy Portland starring 19-year-old amateur boxer and U.S. Olympian Shakur Stevenson. 

Convergent TV

The Players Tribune Will Launch Its First Branded Series Next Week

By Tim Baysinger

Creativity

Powerade’s Fun ‘Workout Billboards’ Will Really Make You Sweat

By Tim Nudd

Creativity

Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur

By Roo Powell

Creativity

Gatorade Sorry for Mocking Powerade Spokesman LeBron James Over Cramping

By David Griner

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Adweek’s Top 5 Commercials of the Week

Brand Marketing

By Melissa Hoffmann

You can learn a lot from this week's best new commercials. 

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Ad of the Day: Powerade Tells Nico Calabria’s Amazing Story in Best World Cup Spot So Far

Brand Marketing

By David Griner

For decades, athletes saw emotional vulnerability as something to be shunned, a personal shortcoming that must be internalized and kept out of the limelight at all costs. Competitors seemed to [...]