CreativityPowerade’s Fun ‘Workout Billboards’ Will Really Make You SweatClimbing wall, punching bag and moreBy Tim Nudd|April 30, 2015ShareBy Tim Nudd|April 30, 2015Share Billboards don't usually ask a lot of you, beyond a cursory glance. But these Powerade boards from Ogilvy & Mather Berlin put you right to work. They're more like exercise installations than billboards. One display features a scrolling climbing wall; another invites you to punch it as hard as you can. And all of them will make you work up a thirst that Powerade can then quench. Your move, Ikea. Via Ads of the World. CREDITS Client: Powerade Project: "Workout Billboards" Agency: Ogilvy & Mather, Berlin Executive Creative Directors: Tim Stübane, Birgit van den Valentyn Creatives: Matthias Bauer, Janne Sachse Adweek Adweek