Powerade’s Fun ‘Workout Billboards’ Will Really Make You Sweat

Climbing wall, punching bag and more

Headshot of Tim Nudd

Billboards don't usually ask a lot of you, beyond a cursory glance. But these Powerade boards from Ogilvy & Mather Berlin put you right to work.

They're more like exercise installations than billboards. One display features a scrolling climbing wall; another invites you to punch it as hard as you can. And all of them will make you work up a thirst that Powerade can then quench.

Your move, Ikea. Via Ads of the World.

CREDITS
Client: Powerade
Project: "Workout Billboards"
Agency: Ogilvy & Mather, Berlin
Executive Creative Directors: Tim Stübane, Birgit van den Valentyn
Creatives: Matthias Bauer, Janne Sachse

@nudd Tim Nudd is a former creative editor of Adweek.
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