Ad of the Day

Ad of the Day: This Powerade Spot Will Be Among the Most Hard-Hitting of the Rio Games

Quite literally, as W+K profiles boxer Shakur Stevenson

By Patrick Coffee

August 5, 2016

Powerade pulls no punches whatsoever in this spot from Wieden + Kennedy Portland starring 19-year-old amateur boxer and U.S. Olympian Shakur Stevenson. 

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Why Nielsen’s Failure Is an Opportunity for the Industry

By Kasha Cacy, Global CEO, ENGINE


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


Dealing With Data Depreciation the Right Way

By PwC x Adobe


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole