New Survey Shows the Gap Between Clients and Agencies on Issues Like Compensation and Briefs

A new Association of National Advertisers survey of marketers and agencies reveals (perhaps not too surprisingly) little harmony and much discord.

Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them

Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the most shared ad on Facebook ever?

These Stats Prove Femvertising Works

What makes a woman more likely to chose one brand over another?

Here Are the 10 Brands Moms Like Most Right Now

Dove’s acclaimed Real Beauty campaign seems to be paying off the for brand, as the company had the most positive perception among moms last month, according to a new study […]

Ad Agencies Love LinkedIn but Not SlideShare

Marketers Use Online Tactics More but Are Skeptical

Marketers are spending more than ever on online advertising channels. So, obviously they’re sold on them as a viable investment, right? Not so fast.