NBCU’s New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms
Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it [...]
Why Networks Are Going for Broke This Summer
For decades, the broadcast networks took the idea of summer vacation quite literally—programming reruns and other filler content from June through mid-September, much to the frustration of advertisers.
USA’s Playing House Stars Hilariously Explain TV Industry Acronyms
Acronyms were flying at the upfronts last week, which is why we brought you the guide to sorting out MVPD, SVOD and everything in between.
USA Network: Show Me the Funny
USA Network on May 16 will make an upfront pitch to advertisers that will emphasize sitcoms and reality shows.