Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it could be generating even more business in that space.
In a summer stuffed with more TV options than ever, the most buzzed about show wasn't Orange Is the New Black or True Detective, but Mr. Robot, USA's acclaimed new hacker drama. An antithesis to USA's usual "blue skies" formula, Mr.
When it comes to product integrations, many show creators grit their teeth and treat them as a necessary evil. But not the two stars and creators of USA's comedy Playing House, who said their branded spots and integrations are some of the best things about the show's second season, which began Aug. 4.
All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one of the season's most ambitious moves yet.
Not too long ago, summer TV offered audiences the chance for a much-needed breather. As broadcast networks mostly phoned in their June-to-August programming, viewers could watch a few cable series, catch up on the shows they missed the previous season and give TV a bit of a break before the new season began in September.
For decades, the broadcast networks took the idea of summer vacation quite literally—programming reruns and other filler content from June through mid-September, much to the frustration of advertisers.
Acronyms were flying at the upfronts last week, which is why we brought you the guide to sorting out MVPD, SVOD and everything in between.