For Playing House's Creators, Making Branded Content Is Easier Than Scripted TV

The USA spots were 'kind of a dream'

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When it comes to product integrations, many show creators grit their teeth and treat them as a necessary evil. But not the two stars and creators of USA's comedy Playing House, who said their branded spots and integrations are some of the best things about the show's second season, which began Aug. 4.

As part of a new VOD windowing strategy in which the following week's episode is available on VOD immediately after each week's linear broadcast, Jessica St.

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