A Simple Guide to Building Backlinks Via Outreach
Performance Marketing
Backlinks are the backbone to good SEO, and they have been since the earliest days of Google. There's no better way to establish a website's credibility than to see which [...]
Reboot Ride-Along # 8: How to Pitch Someone Who has to Pitch to Someone Else
In the last Reboot Ride-Along, I challenged you to restructure your presentations to c-suite executives. Remember the simple approach? If not, you really should watch the last Ride-Along. This week’s [...]
Fox Will Launch Its Marketing Campaign for Pitch, Its Fall Baseball Drama, During the All-Star Game
Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show's [...]
Ride-Along #7: Pitching Up vs. Pitching Down
Did you spend the last seven days rethinking the way you maintain your meeting momentum? Instead of following up with an email did you try something new? (If not, maybe [...]
Reboot Ride-Along #6: Maintaining Meeting Momentum
So, were you able to cut 70% of your slide deck? How was your half-hour pitch meeting? What was your prospect’s reaction? (If you don’t know what I’m talking about [...]
How to Stop Your Best Creatives From Leaving You
Brand Marketing
Recently I almost lost a superstar creative to another agency, and it really taught me something.