After revealing my 10 best series of the year yesterday, it’s time to spotlight the new kids on the block: those freshman shows that immediately broke out of an oversaturated […]
Adweek’s weeklong look at each broadcast network’s new fall shows kicks off today with Fox, which rose from No. 4 to No. 3 in the 18-49 demo last season. Although […]
Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show's marketing campaign during next week's MLB All-Star Game festivities.
When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders to foot the bill for speculative creative work.
It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending […]
As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative […]
GlaxoSmithKline is conducting a global review of media planning and buying for its consumer healthcare brands, and it comes as no surprise, given the company's recent asset swap with Norvartis.
Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's […]