Pitch

The 10 Best New TV Shows of 2016

After revealing my 10 best series of the year yesterday, it’s time to spotlight the new kids on the block: those freshman shows that immediately broke out of an oversaturated […]

Designated Survivor and Pitch Among New Fall Shows That Excite Media Buyers Most

Last week, we analyzed all of the new fall TV shows to find out which ones are worth watching.

Fox’s New Fall Shows Ranked From Worst to Best

Adweek’s weeklong look at each broadcast network’s new fall shows kicks off today with Fox, which rose from No. 4 to No. 3 in the 18-49 demo last season. Although […]

Fox Will Launch Its Marketing Campaign for Pitch, Its Fall Baseball Drama, During the All-Star Game

Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show's marketing campaign during next week's MLB All-Star Game festivities.

How to Stop Your Best Creatives From Leaving You

Recently I almost lost a superstar creative to another agency, and it really taught me something.

Can Agencies Win If They Don’t Play the Spec Pitch Game?

When Mike Wolfsohn and his two partners left Southern California agency Ignited in 2010 to form High Wide & Handsome, they vowed not to participate in competitive pitches requiring contenders to foot the bill for speculative creative work.

Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending […]

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative […]

The GSK-Novartis Deal Triggered This Global Media Pitch

GlaxoSmithKline is conducting a global review of media planning and buying for its consumer healthcare brands, and it comes as no surprise, given the company's recent asset swap with Norvartis.

Accounts in Review: Creative Searches Pick Up, a Bit

Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's […]