The Christmas Marketing That Worked on Me, and Why
Performance Marketing
It was the weekend before Christmas, and all through the house, not a wallet had opened, we hadn't even gone out. ... So, some direct marketing shopping was in order, [...]
The Best-Loved Brands in the LGBT Community
Brand Marketing
Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing.
5 Tech Brands that Made Noise at NewFronts This Week
Performance Marketing
The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on [...]
5 New Cable Series We Can’t Wait For
It’s that time of year again: time to admit that newbie broadcast shows like Welcome to the Family and We Are Men really, really didn’t work, that Lucky 7 was [...]
WPP’s m/SIX Enters the U.S. Market
Brand Marketing
U.K. media agency m/Six, a joint venture of WPP's GroupM and creative shop CHI & Partners, which WPP owns 49 percent of, has entered the U.S. market. David Stopforth, a [...]
PBS Station Dreams Up More Horrible, Fake Reality Shows You’d Probably Still Watch
Creativity
Thirteen, a PBS station in New York City, continues to insist that its programming is better than the dreck you find elsewhere on cable—by inventing more bogus ads for reality [...]