Specs Current gig Host of Season 4 of public TV series Lidia's Kitchen Previous gig Chef, restaurateur, cookbook author, host of Lidia's Italy Age 69
Viewers might have wondered if PBS was rethinking its commitment to children's programming after it allowed HBO to snap up Sesame Street last summer. But today the network announced a big play to keep kids watching its shows around the clock.
When Downton Abbey returns next month, the top-rated PBS drama of all time and U.S. television's most successful British import will cap its extraordinary run with a much buzzed about sixth and final season.
Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing.
The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on Saturday, the first week saw 7 media and tech brands generating a ton of buzz at the New York confab.
It’s that time of year again: time to admit that newbie broadcast shows like Welcome to the Family and We Are Men really, really didn’t work, that Lucky 7 was […]
U.K. media agency m/Six, a joint venture of WPP's GroupM and creative shop CHI & Partners, which WPP owns 49 percent of, has entered the U.S. market. David Stopforth, a former group strategy director at Publicis Groupe's Zenith Media, is leading a new m/Six operation in New York as managing director. He reports to global CEO Jess Burley.
Thirteen, a PBS station in New York City, continues to insist that its programming is better than the dreck you find elsewhere on cable—by inventing more bogus ads for reality shows that don't exist. Back in May, the NYC office of CHI & Partners rolled out posters for three such shows. And now, it's got three more for your guilty pleasure—Clam Kings, Long Island Landscapers and Meet the Tanners. I'd probably watch all of them, or at least pause, intrigued, on my way up the dial. "The fact you thought this was a real TV show says a lot about the state of TV," the promo say abruptly, just as you're getting drawn in. The tagline is, "Support quality programming," and the campaign is using the hashtag #TVgonewrong.
Just days after PBS' announcement that it was expanding its agreement with Amazon to include exclusive rights to Downton Abbey (along with non-exclusive rights to other shows), Netflix bought an exclusive window to several other shows on the public broadcaster, including WWII-period code-breaking saga The Bletchley Circle and preschool series Super Why.