Hoverboards Are Explosive, but Not in a Good Way, in SNL’s Fake Ad
Creativity
Nostalgic 1990s aesthetics guide this SNL parody ad for hoverboards, which are more like those dorky Segway/unicycle hybrids you see tech guys riding sometimes instead of Marty McFly-style boards. Which [...]
A Navy Crew Recreated the Force Awakens Trailer on an Aircraft Carrier, and It’s Most Impressive
Creativity
Using everything from state-of-the-art fighter jets to a charismatic mop bucket, the crew of the USS Dwight D. Eisenhower has pulled off quite an homage with its version of a [...]
72andSunny Wins Seventh Generation, Breaks Scathing Ad About Carefree Millennials
Brand Marketing
Here's a fun send-up of live-for-the-moment advertising aimed at millennials.
If You’re Not Targeting Unborn Babies With Your Advertising, You’ve Already Lost
Creativity
If you're still obsessed with millennials, you've way behind the curve. Taxi Canada and BBDO Toronto both explain that you need to walk back to the very beginnings of life—newborns, [...]
John St.’s Latest Merciless Satire Just Destroys the Dove Style of Marketing to Women
Creativity
The trend toward female empowerment ads—or so-called "femvertising"—has been largely celebrated both within and outside the ad industry, with brands like Dove and Always earning plaudits and prizes for their [...]
Desperate Male Creative Directors Defend Status Quo With The 97% Conference
Creativity
"Men influence just 20% of consumer spending yet 97% of advertising Creative Directors are dudes. Can we please just leave it that way?" That's the Twitter bio for The 97% [...]