John St.’s Latest Merciless Satire Just Destroys the Dove Style of Marketing to Women

'If she's crying, she's buying'

The trend toward female empowerment ads—or so-called "femvertising"—has been largely celebrated both within and outside the ad industry, with brands like Dove and Always earning plaudits and prizes for their celebration of women. But there have been a few downsides as well.

@nudd Tim Nudd is a former creative editor of Adweek.