CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded.
If it's starting to feel like you'll never be able to escape that Oscars selfie, just imagine working at Twitter headquarters, where it's now an official piece of office art.
Has Samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted 'round the world has now brought President Barack Obama unwittingly into its marketing act.
With the exploding popularity of selfies (see: Ellen Degeneres at the Oscars), it's little wonder Teens React to Super Selfie was a top viral video last week.
Arby's Twitter conversation with Pharrell Williams during the Oscars turned out to be another big win for the brand.
Twitter stole the Oscars last night, reaching new milestones and just dominating the conversation. It’s not a stretch to say Twitter outshined the actual show. Ellen Degeneres’ selfie with the stars was the most retweeted post of all time. Here’s what else happened on Twitter and at the Academy Awards: