Arby's Twitter conversation with Pharrell Williams during the Oscars turned out to be another big win for the brand. In a tweet, the fast-food company brilliantly revealed that it had purchased the rapper's Vivienne Westwood-designed hat—which it previously pointed out looks a lot like the Arby's logo—for $44,100 as part of a charity-based auction.
Exclusive #Oscars Data: Top 20 Brand Tweets
Socialbakers stats bode well for Arby's and Victoria's Secret
