Orbit Gum Gets Surprisingly Earnest in Aspirational ‘Time to Shine’ Ads by BBDO
Creativity
Here's a gum for people who feel they've bitten off more than they can chew. Wrigley's Orbit is rolling out a new campaign tagged "Time to Shine," a shift from [...]
Orbit Gum Helps You Vanquish Giant Annoying Talking Meat and Potatoes
Creativity
I've had way worse airline seatmates than the annoying, anthropomorphized, Jinx-playing serving of meat and mashed potatoes depicted in Energy BBDO's new commercial for Orbit gum. Beats getting stuck with [...]
Orbit’s Ice Mints Ad Hijacks Snowmaking Machine
Creativity
PKP BBDO in Austria came up with this super cool ambient execution for Orbit Ice Mints, using a mountainside snow cannon to make the guy look like he's breathing ice. [...]
Orbit’s roaming mouth is bit of a clean freak
Creativity
Two campaigns with disembodied mouths in one week—what were the chances? First, we had Virgin Mobile's gabby gum-flappers. Now, Wrigley's Orbit gum sends a faceless mouth cruising around a neighborhood [...]