‘League of War’ Maker Taps First Agency to Help It Compete With Mobile Gaming’s Biggest Names
Brand Marketing
Japan-based mobile game maker GREE International has named Goodby Silverstein & Partners as its first creative agency of record. GS&P beat out four competitors in a review.
Newell Shifts Creative Assignments From BBH to JWT for Some of Its Best-Known Brands
Brand Marketing
Newell Brands is moving global creative work for some of its most visible consumer brands from BBH New York to J. Walter Thompson New York, sources said.
TBWA\Chiat\Day Hires Old Navy’s Top Marketer to Lead Its Los Angeles Division
Brand Marketing
Today, TBWA\Chiat\Day announced it has hired Erin Riley to serve as president of its Los Angeles office. Riley joins the Omnicom network after serving as vp of marketing and brand [...]
Omnicom Media Group’s New Network Will Focus on Data-Driven Marketing
Brand Marketing
Annalect founder Scott Hagedorn will serve as the network's CEO. Omnicom Media Group
Omnicom Wants to Disrupt Healthcare Marketing With a Newly Forged Agency
Brand Marketing
Omnicom has decided it's time to disrupt healthcare marketing. Today the holding company announced the launch of TBWA\WorldHealth, combining the offices of agencies LLNS and Corbett to create a global [...]
Goodby NY Founder Nancy Reyes Lands Top Position at TBWA\Chiat\Day
Brand Marketing
After a brief run on the client side, Nancy Reyes is back in the agency business, signing up with TBWA\Chiat\Day as managing director of its New York operations.