Millennials will rally behind causes they care about—and will stand behind a brand that does the same. As Omnicom Group's Cone Communications shows, 70 percent will spend more on brands that support causes—and with millennials representing $2.45 trillion in spending power, the subject of corporate social responsibility carries an unexpected level of clout.
DDB Worldwide today said it has agreed to acquire Grupo ABC, an agency group in Brazil that includes holdings across a wide range of disciplines, including advertising, public relations, digital marketing, CRM and live events.
This week, the Omnicom Group revealed its not-so-secret weapon in classic Transformers style. As part of an effort to more effectively serve a wide range of global clients across agencies, the holding company combined the New York-based studio production departments of BBDO, DDB and TBWA, forming a single entity called eg+ worldwide.
Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or poach a creative chief.
In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD. Previously, the business had been split between Maxus (traditional media) and PHD (digital media).
Omnicom Group eked out a net income gain of 2 percent in the first quarter, despite a revenue decline.
Humana is reviewing its creative business, looking for an agency with the ability to reinvent the brand at a time when the health insurance category is undergoing rapid evolution. Account revenue is estimated at $6 million.
In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources.
Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating.
Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could approach $40-50 million next year.