Ralph Lauren Joins Speedo in Dropping Ryan Lochte After Rio Scandal
Brand Marketing
Speedo and Ralph Lauren have ended relationships with U.S. Olympian Ryan Lochte, a decision that comes after the swimmer was accused of fabricating his tale of being robbed in Rio [...]
Triumph, Cuteness and Controversy Make the Olympics a Messy Mix on Social Media
Performance Marketing
Thursday's buzziest moments from the Summer Olympics were a strange mix of triumph, cuteness and controversy.
Olympic Roundup: Team USA Now Has 100 Medals
Brand Marketing
Team USA reached 100 medals at the Summer Olympics in Rio on Thursday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24 [...]
Q&A: Nike’s CMO on the Brand’s Olympics Campaign Highlighting All Kinds of Athletes
Brand Marketing
Nike's latest campaign, from Wieden + Kennedy in Portland, might be one of the brand's most inclusive yet. Featuring a variety of athletes from Chris Mosier, the first transgender athlete to [...]
Usain Bolt Has Strengthened His Social Brand by Bringing Levity to Live Action
Performance Marketing
Jamaican Usain Bolt has become an incomparable figure in Olympics history, leaving his mark in 2008, 2012, and now 2016. Bolt is the first male sprinte
Despite Big News and Huge U.S. Wins, NBC’s Ratings Continued to Slip Wednesday
Even though NBC's Wednesday night Olympics coverage was packed with action and breaking news, ratings weren't particularly good for the Peacock.